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Wednesday, April 21, 2010

Custom Rubber Wristbands Are the Ideal Marketing Tools

Custom rubber bracelets have become popular in recent years as a way to show support for social causes, political movements and other events. Their high visibility means the rubber bracelets can be an effective promotional tool for schools, businesses, nonprofit groups and others.

The custom rubber bracelet first became popular more than six years ago when professional cyclist Lance Armstrong introduced the yellow "Livestrong" bracelet to raise money and awareness for cancer research. Since then other organizations and causes have adopted wristbands of different colors to increase support for other worthy causes as well.

Wristbands work as promotional tools because they are inexpensive to produce and can be sold for a high per-unit profit while keeping the selling price low. That makes them a winning combination for schools, sports teams and other organizations that operate on a low budget.

And custom rubber bracelets make a clearly visible statement of support for a worthy cause. A school district in Ohio recently raised nearly $5,000 for Haiti relief efforts following January's catastrophic earthquake in that country. A simple wristband engraved with the words "Help Haiti Heal" sold by the thousands to people who wanted to support the relief work. When that first batch of wristbands became visible, other organizations and groups called to order more.

Custom rubber bracelets make a promotional statement two ways - the color and the message. The color alone makes a statement about specific causes, while virtually any type of message of support can be debossed, embossed or silk screen printed onto the band.

So many wristbands are available now, in so many colors, that the only sure way to know what the custom rubber bracelet represents is to ask the wearer. That gives him or her opportunity to discuss the cause or purpose the wristband represents an excellent marketing ploy.

The bottom line is custom bracelets are so ubiquitous today that they're a perfect way to support and promote causes, organizations or businesses. They're low-cost, high-visibility, and easy to order and wear. Why not try them for your organization?

Direct Wristbands is the industry leader in custom rubber bracelets design and production. The company produces wristbands in a variety of sizes, colors and styles to suit any occasion.

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